About
Bio
Established in 1997 and written for corporate, sales and systems/operations management with a focus on building a customer-centric culture, mission-critical topics and emerging trends. Aims to help organizations improve their knowledge of CRM in order to better identify, sell to and service their client's needs and improve profitability. Articles offer advice on how to integrate sales, marketing and customer service to build a "customer-centric" business; case studies profiling technology successes and failures; employee-management advice; project implementation tips; and information on integrating business intelligence applications to improve customer knowledge.
Includes the following sections: Return On Investment, a section of case studies and success stories that showcase recent hard and soft ROI benefits and how companies achieved them; The Secret of My Success, a section where CRM leaders provide insight into their success strategies and lessons learned in a Q&A format; Diary of a CRM Initiative, a section of monthly updates on the status of a recent implementation; Reality Check, a bimonthly column in which two columnists sound off on the industry; Customer Centricity, a section where two customer satisfaction experts voice their views in bimonthly columns; Hot Seat, a monthly section where CRM poses one question on a hot issue to be answered by a mix of vendors, analysts, and users; and In Beta, a section containing mini case studies of companies that are beta testing new CRM products.
Email
email@cision.one
Website
site@cision.one
Social media
Location
United States of America
Frequency
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Circulation
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Sectors
Corporate Management, CRM-Customer Relationship Management, Databases & Big Data, E-Commerce/Online Shopping, Human Resources, IS/IT Management, Sales & Sales Management
Bio
Established in 1997 and written for corporate, sales and systems/operations management with a focus on building a customer-centric culture, mission-critical topics and emerging trends. Aims to help organizations improve their knowledge of CRM in order to better identify, sell to and service their client's needs and improve profitability. Articles offer advice on how to integrate sales, marketing and customer service to build a "customer-centric" business; case studies profiling technology successes and failures; employee-management advice; project implementation tips; and information on integrating business intelligence applications to improve customer knowledge. Includes the following sections: Return On Investment, a section of case studies and success stories that showcase recent hard and soft ROI benefits and how companies achieved them; The Secret of My Success, a section where CRM leaders provide insight into their success strategies and lessons learned in a Q&A format; Diary of a CRM Initiative, a section of monthly updates on the status of a recent implementation; Reality Check, a bimonthly column in which two columnists sound off on the industry; Customer Centricity, a section where two customer satisfaction experts voice their views in bimonthly columns; Hot Seat, a monthly section where CRM poses one question on a hot issue to be answered by a mix of vendors, analysts, and users; and In Beta, a section containing mini case studies of companies that are beta testing new CRM products.
Website
Social media
Location
Frequency
Circulation
Sectors
Corporate Management, CRM-Customer Relationship Management, Databases & Big Data, E-Commerce/Online Shopping, Human Resources, IS/IT Management, Sales & Sales Management
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