Bio

Background and Format: AskMen UK is a men's lifestyle website that sets its own ambition as to "empower young men to become someone they would admire." Every piece of editorial content is geared towards being a means to become a better man – it should help a man look better, live better or know better. Audience and Readership: The website targets upwardly mobile young men, cultivating the brand preference that they feel embody the lifestyle that they aspire to. Passionate about investing in themselves and who they could be, making choices that will shape their purchase decisions as well as those within their social circle. The backbone of their audience is guys in their late 20s and 30s (lots of ABs). Monthly Unique Users: 1,110,000 of the users come from the UK (Source: Publisher). Awards: 2012 - Games Media Awards, Coverage by a Mainstream Website (nominated) Alerts: Gorkana UK Consumer Alert: Tuesday 29th March 2016 AskMen UK has launched the Watch Review, a microsite dedicated to the world's finest watches. A searchable database of the best timepieces from the most desirable brands, it is written by watch writers in the UK and complements AskMen's weekly column, the Watch Snob. The website can be viewed at watchreview.askmen.com. Editor Ian Taylor can be reached at itaylor@askmen.com Gorkana UK Consumer Alert: Thursday 10th December 2015 AskMen UK, the men's lifestyle website (uk.askmen.com), are moving offices tomorrow. Their new address will be: AskMen, 3rd Floor, 18 Mansell Street, London, E1 8AA. All e-mail addresses remain the same and the team can also be found tweeting at www.twitter.com/askmenuk     Gorkana Alert: Tuesday 7 January 2014   The editorial team at men’s lifestyle site AskMen UK have changed address and are now based at AskMen UK, First Floor, 93 Newman Street, London, W1T 3EZ. Elysha Krupp has joined as Content Partnership Editor, and can be reached on +44 (0)20 3701 5693 and ekrupp@askmen.com The team also have new office phone numbers, which are as follows: Editor Charlie Parrish can be reached on +44 (0)20 3701 5690 and cparrish@askmen.com Staff Writer Rebecca May can be reached on +44 (0)20 3701 5688 and rebecca@askmen.com Video Producer Matt Chappell can be reached on +44 (0)20 3701 5703 and mchappell@askmen.com Gorkana Alert: Thursday 24 March 2011 UK.AskMen.com, The men’s lifestyle website, has unveiled a new roster of expert contributors, including talkSPORT’s Presenter Ian Collins, as the site grows its local editorial offering. The Late Show host joins UK.AskMen.com following the site’s relaunch by IGN Entertainment late last year. The fortnightly ‘Collins on TV’ column sees Ian getting under the skin of British TV shows that men love, hate or just can’t avoid. He will also contribute occasional gadget and motoring features to the site. Ian can be reached at office@iancollins.com. Fulham FC&rsqu