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Woman's Own - Brand Extensions

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Background and Format: Woman's Own publishes a monthly specials series comprising five different brand extensions that embrace the main areas of interest for Woman's Own readers. Published four times a year, Woman's Own Diet Special contains weight loss and fitness features, with celebrity interviews, real life stories, diets, advice, affordable fashion and beauty. Woman's Own Look Younger Special, published three times a year, contains health and beauty features with celebrity interviews, makeovers and expert advice. Featuring summer heath and beauty advice, travel, fiction, diet, real life stories and celebrity interviews. Woman's Own Summer Special is published twice yearly. Woman's Own Easy Recipes, published twice yearly, is packed with seasonal recipes, advice and celebrity chefs' tips. Woman's Own Christmas Magic, published annually, contains gift guides, Christmas cookery, fiction, celebrity interviews, real life stories, diet, affordable fashion and beauty.

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