About
Bio
Covers customer experience. Discusses how to improve customer experience, including through Web design.
Email
email@cision.one
Website
site@cision.one
Social media
Location
United States of America
Frequency
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Circulation
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Sectors
CRM-Customer Relationship Management, Web Design
Bio
Covers customer experience. Discusses how to improve customer experience, including through Web design.
Website
Social media
Location
Frequency
Circulation
Sectors
CRM-Customer Relationship Management, Web Design
Most recent articles by The Forrester Blog for Customer Experience Professionals
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Internet RetailingInternet Retailing is a B2B market-leading media company for ecommerce and multichannel retailers in the UK, EU and beyond.
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Beauty PackagingEstablished in 1996 and published to provide packaging executives with information on important trends and innovations in the cosmetic packaging industry that are influential in determining how beauty and personal care products appear on the shelf. Regular departments include: Newsfront, providing details on market trends and issues; Web-Sightings, highlighting new Web site construction news; Industry News, detailing new plant openings, mergers and acquisitions, and financial news; Personnel Roundup, providing information about who is working where; Reader Service, detailing new products and services available from industry suppliers; New Packaging, highlighting packaging component companies' ideas; The Marketing View, featuring packaging ideas from Europe and throughout the United States; and Meetings Calendar, providing information about major industry trade shows.
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CRM - Customer Relationship ManagementEstablished in 1997 and written for corporate, sales and systems/operations management with a focus on building a customer-centric culture, mission-critical topics and emerging trends. Aims to help organizations improve their knowledge of CRM in order to better identify, sell to and service their client's needs and improve profitability. Articles offer advice on how to integrate sales, marketing and customer service to build a "customer-centric" business; case studies profiling technology successes and failures; employee-management advice; project implementation tips; and information on integrating business intelligence applications to improve customer knowledge. Includes the following sections: Return On Investment, a section of case studies and success stories that showcase recent hard and soft ROI benefits and how companies achieved them; The Secret of My Success, a section where CRM leaders provide insight into their success strategies and lessons learned in a Q&A format; Diary of a CRM Initiative, a section of monthly updates on the status of a recent implementation; Reality Check, a bimonthly column in which two columnists sound off on the industry; Customer Centricity, a section where two customer satisfaction experts voice their views in bimonthly columns; Hot Seat, a monthly section where CRM poses one question on a hot issue to be answered by a mix of vendors, analysts, and users; and In Beta, a section containing mini case studies of companies that are beta testing new CRM products.
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