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Established in 1991 and edited for client management personnel who are engaged in marketing and advertising. Editorial content includes a blend of consumer information and business to business topics developed by marketing and advertising executives. Connects readers with high-level, key decision-makers and provides tools and solutions to address marketing challenges. Designed to help readers meet challenges head-on and embrace continuous reinvention of the marketing communications process. Serves as a source for credible insight on key industry issues and trends, as well as actionable advice from forward-thinking marketing and advertising decision makers. Brings to focus the most pressing topics of interest to readers from brand building, affinity and integrated marketing to client/agency relations and marketing accountability. Provides in-depth, consistent and professional information and effectively delivers exclusive research from the ANA, unconventional strategies and best practices for marketing success, inspirational tips and profiles on today's change leaders. Also provides readers guidance and encouragement to become more knowledgeable and confident in their jobs. Regular departments include: Ask the ANA, Media Trends and Marketing Technologies.

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Location

United States of America

Frequency

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Circulation

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Sectors

Advertising Industry, B2B (Business-to-Business), E-Commerce/Online Shopping, Financial Management, Marketing, Media, Public Relations Industry


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