Bio

Background and Format:An overview of the day's top news and sports stories, live interviews and weather summaries presented by Colin Brazier and Jayne Secker.Production company:Sky PlcSchedule times:Weekdays, 12-2pmTarget Audience: Sky News targets viewers of all ages The average Sky News viewer is aged 54 The channel has slightly more male viewers than female Sky News reaches 107 million homes in 118 countries (Source: Publisher) news.sky.com receives between eight and 10 million monthly unique users with around 135 million monthly page views (Source: Publisher)Stats:We cannot issue audience figures due to contractual restraints. Please visit BARB at www.barb.co.uk for more information on audience share.Top Tips For PRs: Press releases are best directed to the planning team. If it is for a future event, email news.plan@sky.uk To contact the team for a news story the same day, email news@sky.com. Photos and video can also be sent to this address To send pictures via a mobile phone, use the number 84501 The breaking news Twitter feed can be viewed here Approaching the team in advance is essential and it is helpful to be available at short notice in order to ensure coverage. The sooner the planning team receives a pitch the better The planning team will have a clear idea of the stories which will be reported on the night before An editorial meeting takes place at 8am, with resources beginning to be dedicated at 8:20am. Pitches received after this time are unlikely to make that day's news Stories pitched by PRs tend to be more suited to morning television. Afternoons are more often filled with live or rolling coverage Strength of picture is crucial for a pitch for Sky television. Stories without accompanying pictures are unlikely to be used Case studies are very useful to the news and production team. While correspondents and experts with extensive contacts will often be readily available, finding a person who is able to talk firsthand on a particular subject they have experienced will be more difficult for the production team Different opportunities exist across Sky's multi-platforms. For example 6-8:45am and 5-7pm is a period which will see a surge in users consuming news via a mobile device on their way to and from work. There will also be a spike in mobile and tablet browsing later in the evening, with consumers relaxing at home. news.sky.com records more users during the day, while the surge will move more towards television during the early evening To contact the press office, email skypress@sky.uk Advertising information is available here