Bio

Background and Format: Launched as a 24-hour news channel in 1989, Sky News is a rolling news channel. It delivers breaking news, headlines and top stories from business, politics, entertainment and more in the UK and worldwide. Sky News is a 24-hour, multi-media news operation providing non-stop rolling news on television and online. Sky News is also available across a range of mobile devices as well as national and international radio. The news service places emphasis on rolling news, including the latest breaking news. It is also provides content for news services in the UK and around the world, including Yahoo! News, and is available on Apple TV and Roku. Production Company: Sky Plc Schedule Times: 24 hours a day, seven days a week A full on-air schedule can be viewed here.  Pre-recorded?: Sky News is a rolling news channel with the majority of coverage broadcast live. Some footage for certain programmes will be pre-recorded. Target Audience: Sky News targets viewers of all ages The average Sky News viewer is aged 54 The channel has slightly more male viewers than female Stats: We cannot issue audience figures due to contractual restraints. Please visit BARB at www.barb.co.uk for more information on audience share. Ad rates: Advertising contact information can be viewed here.  Top Tips for PRs: Stories for the production team are best directed to business.plan@bskyb.com as planning teams will change regularly. Stories can alternatively be emailed to the central planning desk at news.plan@bskyb.com for a future event or news@sky.com for stories for the same day To contact the team for a news story the same day, email news@sky.com. Photos and video can also be sent to this address To send pictures via a mobile phone, use the number 84501 The breaking news Twitter feed can be viewed here Approaching the team in advance is essential and it is helpful to be available at short notice in order to ensure coverage. The sooner the planning team receives a pitch the better The planning team will have a clear idea of the stories which will be reported on the night before An editorial meeting takes place at 8am, with resources beginning to be dedicated at 8:20am. Pitches received after this time are unlikely to make that day's news Stories pitched by PRs tend to be more suited to morning television. Afternoons are more often filled with live or rolling coverage Strength of picture is crucial for a pitch for Sky television. Stories without accompanying pictures are unlikely to be used Case studies are very useful to the news and production team. While correspondents and experts with extensive contacts will often be readily available, finding a person who is able to talk firsthand on a particular subject they have experienced will be more difficult for the production team Click here for Sky Media Centre, to view news releases, media packs and staff biographies To contact the press office, email skypress@sky.uk Advertising informa