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NBC Sports Boston is a 24-hour cable television network dedicated to sports in the New England area. Viewers catch up-to-the-minute scores, statistics and video coverage of all the day's New England sports action. The philosophy is to target an audience based on where they live and their favorite teams. Professional teams covered include the Boston Red Sox, Celtics, and Bruins and the New England Patriots and Revolution. Coverage also includes athletic programs at colleges such as Boston College, University of Massachusetts, Providence College, and University of Connecticut, as well as other smaller colleges and high schools. In addition to live, local event coverage, the network produces New England Sports Tonight, a nightly sports newscast. PR professionals are advised to send press releases to the network's assignment desk to assure the information is processed promptly. Many producers and reporters like to receive information directly as well. All information sent should be related to sports and be of interest to viewers in New England. Press releases should be brief, but specific and include thorough contact information. The network rebranded from Comcast SportsNet New England to NBC Sports Boston on October 2, 2017.

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