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News 12 New Jersey, launched in March 1996, offers news of importance to people of New Jersey, presented with perspective and depth. It is a regional news channel serving the central and northeastern counties of New Jersey adjoining the New York metropolitan area. It provides ongoing, around-the-clock coverage of breaking news and events in the region, in addition to public affairs, informational and lifestyle programming of local interest. New 12 New Jersey is watched predominantly by adults interested in daily local news, and is currently available to over 1.8 million homes in 14 counties. The weekly cumulative audience is 637,000. PR professionals are advised to fax press releases to the network's assignment desk, which can be reached 24 hours a day. Send information to the attention of the assignment editor rather than a specific person. Do not pitch stories over the phone, but do give a quick phone call to notify the assignment desk that the materials are coming. Pitches can also be sent to the assignment desk via e-mail. All faxes and e-mails should be brief but specific and include contact information on each page.

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