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Background and Format: The Mellow Magic aims to provide relaxing popular music to a national audience, available on digital and online. Advertising information can be found here: www.bauermedia.co.uk/brands/mellow-magic   Programme Maker/Production Company: Bauer Radio. Target audience: The radio station has a target audience of listeners aged 50+. Stats: Source: RAJAR for period ending June 2018. Tips for PRs:   The studio can be reached on +44 (0)3444 777 888   Gorkana UK Consumer Alert: Monday 14th March 2016 The former Mellow Magic evening show, a London programme for the last decade, has now launched as a national station in its own right. It will carry on from its previous show and continue to play a mix of timeless classics to the lives of a 50+ target audience. The new weekday line up includes Fran Godfrey, previous BBC Radio 2 Presenter, who will be presenting the breakfast show, Paul Hayes, Magic Radio Presenter, who will be presenting the morning show, Patsy Kensit, Holby City actress, who will be presenting the lunch time show, Gary Vincent, Magic 80s Presenter, who will be presenting the drivetime show, and Arlene Stuart, Bauer Radio Scotland Presenter, who will be presenting the evening show. The new weekend line up includes Alice Arnold, former Radio 4 Presenter, who will present the weekend breakfast show, John Hannah, star of Four Weddings and a Funeral, who will present the weekend mid morning show, Lynn Parsons, previous Jazz FM Presenter, who will present the weekend lunchtime show, Shaun Evans, Star of ITV's Inspector Morse prequel 'Endeavour', who will present the weekend afternoon show, and Martin Collins, Magic Radio Presenter, who will present the weekend evening show.   For more information, Jonny Silver, Communications Manager for Bauer Media, can be reached on +44 (0)20 7432 3417 and jonny.silver@bauermedia.co.uk   Gorkana UK Consumer Alert: Wednesday 2nd March 2016 Bauer Media has announced new presenters to the Magic brand, plus two new national radio stations, Mellow Magic and Magic Chilled. The Mellow Magic show has been a well known London evening programme for the last decade and on 14 March it becomes a national station in its own right. Magic Chilled is a completely new proposition that aims to create a contemporary music escape with a playlist featuring fresh laid back hits which will launch 28 March. The stations will be broadcast on the newly launched second national digital radio multiplex alongside other Bauer digital brands including KISSTORY, heat radio, Absolute 80s and Planet Rock. To the line up it adds Great British Bake Off star Mel Giedroyc to present a new Saturday lunchtime show, Nick Snaith to present a new breakfast show, Jade Ewen, former Sugababes singer, to present weekday day time shows, TV presenter Pips Taylor to host weekend daytime and Lynn Parsons, former Radio 1, 2 and Smooth presenter, to present the Mellow Magic Evening Show. The full anno

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United Kingdom

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Sectors

Music Fans, National News, Oldies, Pop Music


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