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Established in 1966 and serves healthcare marketers. Each issue carries a mix of industry news and in-depth feature articles on marketing and promotion written by a seasoned editorial staff. Additional editorial material from leading industry experts is also published, subject to review and acceptance by the editorial staff and editorial advisory board, a panel of executives representing healthcare manufacturers, advertising agencies, media, and marketing research. A number of special features, including PERQ/HCI's midyear and year-end advertising review, IMS Health's year-end industry review, an annual advertising agency review, and a career and salary survey with information on more than three dozen industry positions. Also, serves as the official publication sponsor of the Medical Advertising Hall of Fame, and carries complete coverage of the events and inductees in each March issue.

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Website

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Location

United States of America

Frequency

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Circulation

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Sectors

Marketing, Advertising Industry, Health & Medicine, Pharmaceuticals, Medicine, Healthcare


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