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Formerly know as the Journal of Hospitality & Leisure Marketing and before that the Journal of Hospitality & Leisure Management. Written for hospitality industry marketing specialists. Focuses on problems and solutions, organizing research, establishing priorities and producing recommendations to deal with issues of public concern.
Covers many aspects within the spectrum of hospitality and leisure marketing, including consumer-buying behavior, decision-making processes, ethical concerns in marketing, analysis of environmental impacts, international issues and cross-cultural research, impacts of demographic, social and technological change, trends in market segmentation, market planning, forecasting demand, new product development, organizing the marketing function, management controls, pricing, econometric analysis of the price/demand function, location studies, distribution channels, customer satisfaction studies, advertising and sales promotion research, buyer-seller relationships and services marketing concepts and problems in the hospitality/leisure area.
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Location
United States of America
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Circulation
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Sectors
Hospitality, Marketing
Bio
Formerly know as the Journal of Hospitality & Leisure Marketing and before that the Journal of Hospitality & Leisure Management. Written for hospitality industry marketing specialists. Focuses on problems and solutions, organizing research, establishing priorities and producing recommendations to deal with issues of public concern. Covers many aspects within the spectrum of hospitality and leisure marketing, including consumer-buying behavior, decision-making processes, ethical concerns in marketing, analysis of environmental impacts, international issues and cross-cultural research, impacts of demographic, social and technological change, trends in market segmentation, market planning, forecasting demand, new product development, organizing the marketing function, management controls, pricing, econometric analysis of the price/demand function, location studies, distribution channels, customer satisfaction studies, advertising and sales promotion research, buyer-seller relationships and services marketing concepts and problems in the hospitality/leisure area.
Website
Social media
Location
Frequency
Circulation
Sectors
Hospitality, Marketing
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