About
Bio
Circulation:
The circulation figure is not disclosed.
Frequency:
Bi-monthly
Distribution:
The journal is available through subscription.
Aims of the Journal:
International Marketing Review (IMR) is a journal that has, as its core remit, the goal of publishing research that pushes back the boundaries of international marketing knowledge. IMR does this by publishing novel research ideas, and by publishing papers that add substance to, question the basic assumptions of, reframe, or otherwise shape what we think we know within in the international marketing field. IMR is pluralistic, publishing papers that are conceptual, quantitative-empirical, or qualitative-empirical.
Readership:
The journal is aimed at academic and corporate libraries, marketing academics, marketing managers and students of international marketing.
Content:
The journal covers International market entry decisions and relationships; Export marketing and supply chain issues; International retailing; International channel management; Consumer ethnocentrism, country and product image and origin effects; Cultural considerations in international marketing; International marketing strategy; Aspects of international marketing management such as international branding, advertising and new product development.
Other Information:
The journal does not accept press releases.
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Bio
Circulation: The circulation figure is not disclosed. Frequency: Bi-monthly Distribution: The journal is available through subscription. Aims of the Journal: International Marketing Review (IMR) is a journal that has, as its core remit, the goal of publishing research that pushes back the boundaries of international marketing knowledge. IMR does this by publishing novel research ideas, and by publishing papers that add substance to, question the basic assumptions of, reframe, or otherwise shape what we think we know within in the international marketing field. IMR is pluralistic, publishing papers that are conceptual, quantitative-empirical, or qualitative-empirical. Readership: The journal is aimed at academic and corporate libraries, marketing academics, marketing managers and students of international marketing. Content: The journal covers International market entry decisions and relationships; Export marketing and supply chain issues; International retailing; International channel management; Consumer ethnocentrism, country and product image and origin effects; Cultural considerations in international marketing; International marketing strategy; Aspects of international marketing management such as international branding, advertising and new product development. Other Information: The journal does not accept press releases. <w:LsdException Locked="false" Un
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Location
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News
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