Bio

Created as a lifestyle guide with a readership of trend-setting, trend-following urban professionals, HipGuide provides editorial on what it means to be hip. Covers only "au courant" information saving readers the trouble through sorting through content that may not be relevant. Topics covered include style, travel, destinations, bars, restaurants, clubs and boutique hotels. Style coverage takes a worldwide focus. Travel coverage includes destinations, mainly brick and mortar locations (vs. pop up shops, events or installations), with a focus on bars, restaurants, hotels, shops, clubs, beauty destinations such as salons and services. Includes nine round-the-world guides (covering Boston, Chicago, Las Vegas, London, Los Angeles, Miami, New York, Paris and San Francisco) with "it" places categorized by bars, beauty, clubs, hotels, restaurants, services and shopping. In addition, rotating features cover specific cities (i.e. Shanghai, Istanbul, Vienna and Sydney) and various polls based on user interest. Media Alert: Tuesday 1st December 2009 HipGuide, a ten year old city guide, has launched on Twitter at www.twitter.com/hipguide which will be heavily new bars and restaurants, destinations/collections/things which are trending, last minute parties that followers can attend, fashion and beverage giveaways and freebies. Hip Guide is an access point of trends in the US. It is an editorially-based marketing-free source which lists places to eat, dance, drink and sleep. There is information on the following chosen anchor cities: Boston, Chicago, Las Vegas, London, Los Angeles, Miami, New York, Paris and San Francisco although it is based in New York. It also features interviews with celebritites, 'Of the Moment' which covers trend in tavel, and polls on the readers' thoughts on the latest trends. Some of the articles feature in various magazines around the world including Vogue and the Style pages in the Financial Times. A newsletter, HipBite, can be subscribed to through the website and will be emailed to the recepient's inbox featuring the latest trends. Unique Monthly Visitor information is taken from Publisher Media Kits-68,000