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Eastern Daily Press - EDP Weekend

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Background and Format: Weekend is the weekly Arts and Entertainment supplement covering fashion, beauty, lifestyle, health, travel, celebrity interviews, recipes from a selection of local chefs/restauranteurs, and seven day TV and radio listings and reviews.    Name of PR Opportunity Fashion & Beauty Shopping Travel Title of Newspaper Section Weekend Weekend Weekend Day of Issue Saturday Saturday Saturday Name of PR Opportunity Page Fashion spread Retail Therapy Escapes Description of PR Opportunity One page fashion spread Three products selected for two categories "spend" and "splurge" Several destination spreads. Includes features such as "need to know" Stories and Products not considered Not too young - for example unlikely to consider Miss Selfridge as demographic of paper is older N/A N/A Leadtime Two - three weeks Two - three weeks Two - three weeks Deadline Two weeks Two weeks Monday before the Saturday it goes to print Sample Requirements Will call in as necessary Will call in as necessary N/A Image Requirements Will call in as necessary Will call in as necessary <td style="background-

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