Bio

60 Minutes is an hour long magazine news program that airs Sunday evenings on CBS. The show provides a blend of hard-hitting investigative reports, interviews, feature segments, and profiles of people in the news. The best way to send information to 60 Minutes is by contacting a specific producer. Producers at 60 minutes do not have certain beats assigned to them. However, certain producers will have topics that they personally like to cover. A staff member for the show advised the following method for publicity on 60 Minutes, "Watch the show every week. If you see something that you have information about, look for the producer's name. Follow the show and keep track of what certain producers like to cover. The next step is to prepare a one page formal letter to the producer you want to have interest in your work. It is not recommended to call before you have sent a letter. 60 Minutes is generally interested in receiving information from lawyers or media sources. 60 Minutes does not do any product placement." The staff member also warns PR firms that if a product is mentioned on 60 Minutes, it is generally negative press. 60 Minutes was created in 1968 by Don Hewitt and premiered on CBS on September 24th of that year. A second weeknight edition of the Sunday news magazine, 60 Minutes II, was launched in the middle of the 1998 season. 60 Minutes has won 68 Emmy Awards, (the most for any news program ever) and virtually every other major broadcast journalism award. It has also won nine Peabody Awards for exceptional television broadcasting. PR professionals looking to pitch this program should send all news and information to the news desk and to the attention of the story editor. As a network policy, CBS News often does not give out the e-mail addresses of its employees. It is best to contact many members of the production staff by phone, fax, or direct mail. The outlet offers RSS (Really Simple Syndication) and a digital Podcast.