Background and Format: MTV (originally an initialism of Music Television) is an American cable and satellite television channel owned by the MTV Networks Music & Logo Group, a unit of the Viacom Media Networks division of Viacom. The channel is headquartered in New York City, New York. Launched on 1981, the original purpose of the channel was to play music videos guided by television personalities. MTV.co.uk is the online home for all UK based MTV affiliations Target Audience: Female 50% Male 50% 61% of their audience is ABC1 35% of visitors have a HHI of £50k+ (Source: Omniture DEC 2012, Comscore Dec 2012, UKOM Dec 2012, MTV Media Mixers 2009, DART Oct-Dec 2012) Monthly Unique Visitors: Source: MTV Alerts: Gorkana UK Consumer Alert: Tuesday 12th January 2016 MTV has now launched a Travel section for 14-25 year olds, which can be viewed at www.mtv.co.uk/travel. The team is interested in hearing about feature ideas, press trips, millennial-relevant travel news, pop-culture tie-ins (where celebs holiday/shooting locations for movies etc), fun new travel products and apps, and tips for young people travelling abroad. International Entertainment Editor Matt Risley will be overseeing the section, and can be reached at matthew.risley@vimn.com. He can be found tweeting at www.twitter.com/spliggle

MTV is a 24-hour music video and entertainment channel that emphasizes the variety of styles and tastes in popular culture today. The network broadcasts numerous original variety and game-style shows, news and interview programs with music stars and movie celebrities in addition to award shows, concerts, and special musical events. MTV launched on August 1, 1981.

Background and format: Launched in 1999, MTV Base is an urban music television channel focusing on RnB, Hip Hop, reggae and soul music. They cover hit music, new releases and have news updates from the music and celebrity industry broadcast throughout the day. MTV Base is available on Sky channel 351 and Virgin 313, with featured shows including: Big In The Game Top 10, First Base, MTV Base Top 10 and Down With Droopy D. Since August, 2011, MTV, MTV Rocks, MTV Dance, MTV Classic, MTV Music, MTV Base, MTV Hits, VH1 and Viva all close down between 3 am and 6 am (excluding Christmas Day and New Year's Day), ending the era of a 24-hour music channel. The unused hours are used for Teleshopping. Programme maker: MTV/Viacom International Media Networks Europe Schedule Times: The schedule can be viewed here Pre-recorded: All MTV Base content is pre-recorded. Target Audience: Aged 16-34 Stats: We cannot issue audience figures due to contractual restraints. Please visit BARB  Tips for PRs: No editorial contacts information provided. Please call listed switchboard number or access main MTV outlet page for any queries.

MTV Classic is all about the best of MTV shows and music videos spanning from launch day back in 1981 through the early 2000s. Unplugged, Beavis and Butthead, Aeon Flux, Laguna Beach, Real World, Road Rules, and more. The network rebranded from VH1 Classic to MTV Classic on August 1st, 2016.

MTV Latin America is the world's first 24-hour Spanish-language network specifically for young adults whose roots extend to both U.S. and Latin cultures.

MTV is the online counterpart to the MTV's cable television station. News on the site is supplied by the MTV News Online team. The site features information on music, shows, movies, news, chat rooms, and other links. Sections on the site include Music, Shows, News, Community, and Shop. The editorial staff is continuously updating the news from 8am to 9pm ET, with new stories being posted at least every two hours. MTV's website offers information in its Shows section about on-air specials as well as shows in MTV's current rotation, such as Road Rules and The Real World. The website also sells merchandise, such as items from different MTV shows or with the MTV logo.

Background and format: Formerly MTV2, MTV Rocks (formerly MTV2), is an alternative music channel operated by Viacom International. The channel is widely available throughout Europe on subscription satellite and digital television services. Launched in 1998, it was rebranded MTV Rocks in March 2010. The channel concentrates on providing a place for new music and upcoming artists in the areas of rock, punk, indie, metal and similar genres. Programmes include the 10 Biggest Tracks Right Now, Biggest! Hottest! Loudest! and #RocksTrending. MTV Rocks is available on Sky channel 354 and Virgin 315. Since August, 2011, MTV, MTV Rocks, MTV Dance, MTV Classic, MTV Music, MTV Base, MTV Hits, VH1 and Viva all close down between 3 am and 6 am (excluding Christmas Day and New Year's Day), ending the era of a 24-hour music channel. The unused hours are used for Teleshopping. Programme Maker: Viacom International Schedule Times: MTV Rocks schedule can be found here. Pre-recorded: All of MTV Rocks' content is pre-recorded. Target Audience: Aged 16-34 alternative music fans. Stats: We cannot issue audience figures due to contractual restraints. Please visit BARB at www.barb.co.uk Tips for PRs: - No editorial contacts information provided. Please call listed switchboard number or access main MTV outlet page for any queries.

MTV UK covers News

MTV's The Challenge embarks on its monumental 40th season and "MTV's Official Challenge Podcast" is coming along for the wild ride. Da'Vonne Rogers and Devyn Simone take you behind the scenes of "The Challenge 40: Battle of the Eras," as the largest cast ever - 40 fan-favorite Challengers from the past 26 years of gameplay - duke it out for the one-million-dollar prize. Each week, cast members join them to spill the tea on the relentless challenges, heartbreaking eliminations, and all the juicy drama among the seasoned Veterans. The path to glory is far from easy, but one of these legend's names will be etched into eternal Challenge stone. Watch "The Challenge 40: Battle of the Eras" on MTV and then catch new episodes of the podcast every Thursday. MTV's Official Challenge Podcast is the only official companion podcast to The Challenge franchise. Hosted by veteran Challengers each season, every episode features in-depth recaps and behind-the-scenes insights you can't get anywhere else. Don't miss all the previous seasons of MTV's Official Challenge Podcast starting with Challenge 36.

A spin-off of MTV, MTV2 provides a 24-hour video-intensive brand of music programming to cable outlets throughout the nation, with a playlist made up of a broad group of artists and genres of music. The network's target audience is young males, ages 12 to 24.