About
Bio
mtvU is dedicated to every aspect of college life, from music to news to student life and campus events. The channel is designed to reflect the fast pace of students' lifestyles, and to reach them everywhere they hang out, whether they're watching TV in their dorm rooms, surfing the Web, or walking across campus. mtvU takes a three-pronged approach to reaching students: on-air, online and on campus. With music at its heart, mtvU plays a diverse mix of music programming ranging from hip hop to rock to punk to reggae to dance, along with a constant focus on up-and-coming artists creating a buzz on campus.
In addition, mtvU is dedicated to giving college students all the information they need for their hectic lives. Each hour, mtvU features news updates from CBS News, including reports from around world along with the issues making headlines on campus. Plus, twice an hour, MTV News airs stories on everything from music downloading, to new artists and bands students should keep an eye out for. Every day, mtvU also features a variety of segments on daily campus life including fashion, dating, sports, work study, travel, food and much more. And each week, mtvU's team of VJs crisscross the country visiting campuses, meeting students, and bringing the latest music and mtvU events with them.
Finally, mtvU also is dedicated to providing a variety of opportunities on air, online and on campus to empower and entertain students. These include pro-social initiatives, grants, contests, events, tours and more. Broadcasting to over 700 colleges across the country, with a combined enrollment of 6 million, mtvU is the largest, most comprehensive television network just for college students. 24 hours a day, seven days a week, mtvU can be seen in the dining areas, fitness centers, student lounges and dorm rooms of 750 campuses throughout the U.S. mtvU is part of MTV Networks, a division of Viacom International Inc., which also includes MTV, MTV2, VH1, Nickelodeon/Nick at Nite, TV Land, Spike TV, CMT and others. In August 2005, mtvU acquired Y2M: Youth Media & Marketing Networks.
In July 2005, Viacom Inc. launched a new, in-house mobile-messaging platform to deliver wireless entertainment content and interactivity to consumers. The new platform made accessible content from Comedy Central (Joke of the Day, Insult of the Day, Booty Calls and Daily Show Headlines), VH1 (Best Week Ever and This Day in Pop Culture) and CMT/Country Music Television (Pick or Flick).
Email
email@cision.one
Website
site@cision.one
Social media
Location
United States of America
Frequency
upgrade
Circulation
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Sectors
Entertainment, Music
Bio
mtvU is dedicated to every aspect of college life, from music to news to student life and campus events. The channel is designed to reflect the fast pace of students' lifestyles, and to reach them everywhere they hang out, whether they're watching TV in their dorm rooms, surfing the Web, or walking across campus. mtvU takes a three-pronged approach to reaching students: on-air, online and on campus. With music at its heart, mtvU plays a diverse mix of music programming ranging from hip hop to rock to punk to reggae to dance, along with a constant focus on up-and-coming artists creating a buzz on campus. In addition, mtvU is dedicated to giving college students all the information they need for their hectic lives. Each hour, mtvU features news updates from CBS News, including reports from around world along with the issues making headlines on campus. Plus, twice an hour, MTV News airs stories on everything from music downloading, to new artists and bands students should keep an eye out for. Every day, mtvU also features a variety of segments on daily campus life including fashion, dating, sports, work study, travel, food and much more. And each week, mtvU's team of VJs crisscross the country visiting campuses, meeting students, and bringing the latest music and mtvU events with them. Finally, mtvU also is dedicated to providing a variety of opportunities on air, online and on campus to empower and entertain students. These include pro-social initiatives, grants, contests, events, tours and more. Broadcasting to over 700 colleges across the country, with a combined enrollment of 6 million, mtvU is the largest, most comprehensive television network just for college students. 24 hours a day, seven days a week, mtvU can be seen in the dining areas, fitness centers, student lounges and dorm rooms of 750 campuses throughout the U.S. mtvU is part of MTV Networks, a division of Viacom International Inc., which also includes MTV, MTV2, VH1, Nickelodeon/Nick at Nite, TV Land, Spike TV, CMT and others. In August 2005, mtvU acquired Y2M: Youth Media & Marketing Networks. In July 2005, Viacom Inc. launched a new, in-house mobile-messaging platform to deliver wireless entertainment content and interactivity to consumers. The new platform made accessible content from Comedy Central (Joke of the Day, Insult of the Day, Booty Calls and Daily Show Headlines), VH1 (Best Week Ever and This Day in Pop Culture) and CMT/Country Music Television (Pick or Flick).
Website
Social media
Location
Frequency
Circulation
Sectors
Entertainment, Music
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