About
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Written for Microsoft IT professionals as a sister publication to Redmond magazine. Specifically targeted to the various types of Microsoft partners whose job functions reflect executive management, IT management, principals and consultants, including solution providers, VARs, resellers, distributors, system and network integrators, computer retailers, communication carriers and computer/network consultants.
Editorial content is completely focused on the strategic needs of the Microsoft channel. Designed to help partners choose compelling technologies, build close relationships with Microsoft, define a niche, negotiate with suppliers and customers and build business. Addresses all aspects of the Microsoft sales continuum from product inception, to marketing and sales, to successful product implementation, management and use. Intended to help Microsoft channel partners succeed and grow their businesses. Offers insights in everything from sales strategies to working with Microsoft and understanding its product plans.
Editorial goal is to serve as an independent advocate for readers, addressing the unique technical, business and even political issues involved in the Microsoft channel. Seeks to teach readers how to build partnerships, create a business case for their technology, get needed information and support from Microsoft, position their company and sell products. Also discusses competitive issues, common customer objections and how to profitably position Microsoft technologies.
The outlet offers RSS (Really Simple Syndication).
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Website
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Social media
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United States of America
Frequency
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Circulation
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Microsoft
Bio
Written for Microsoft IT professionals as a sister publication to Redmond magazine. Specifically targeted to the various types of Microsoft partners whose job functions reflect executive management, IT management, principals and consultants, including solution providers, VARs, resellers, distributors, system and network integrators, computer retailers, communication carriers and computer/network consultants. Editorial content is completely focused on the strategic needs of the Microsoft channel. Designed to help partners choose compelling technologies, build close relationships with Microsoft, define a niche, negotiate with suppliers and customers and build business. Addresses all aspects of the Microsoft sales continuum from product inception, to marketing and sales, to successful product implementation, management and use. Intended to help Microsoft channel partners succeed and grow their businesses. Offers insights in everything from sales strategies to working with Microsoft and understanding its product plans. Editorial goal is to serve as an independent advocate for readers, addressing the unique technical, business and even political issues involved in the Microsoft channel. Seeks to teach readers how to build partnerships, create a business case for their technology, get needed information and support from Microsoft, position their company and sell products. Also discusses competitive issues, common customer objections and how to profitably position Microsoft technologies. The outlet offers RSS (Really Simple Syndication).
Website
Social media
Location
Frequency
Circulation
Sectors
Microsoft
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