Bio

Covers Commerce, Media, Social Media, Transportation, Policy, Venture Capital, and SV Companies like Google, Facebook, Apple, Amazon, Netflix, Uber, along with Lyft. Please be sure to send pitches that are related to beats that Recode covers. Five ways to build a relationship with Re/code and other tips: (From an April 2015 media briefing with Re/code staff. See Interview tab for additional insight) All outlets - including Re/code - want exclusives, don't like embargoes, and will hit delete if you send them a press release or mass email pitch. However, how you navigate an outlet and build a relationship differs greatly from outlet to outlet. 1) When you have an idea, start with the journalist. Re/code is a reporter-driven news organization. The relevant team runs with a bottom-up approach, leaning heavily on their reporters to decide what breaking news is most relevant. This philosophy has enabled them to quickly become one of the go-to tech news sites in order to stay on top of, and in front of, leading and breaking technology news stories. 2) Find out how that journalist prefers to be pitched - Re/code is not a one size fits all kind of organization. Every journalist is different. However, everyone at Re/code expects you to know what they write about, what they have done in the past, and also appreciate your referencing previous work as long as it is related to what you are trying to pitch. 3) Be prepared. Have your facts and figures at hand and your angle razor sharp. If your pitch takes more than 4-5 lines to outline, then you need to go back and tighten it up. And, if you get your story, have your CEO available to be contacted. Direct access must be given and is a prerequisite for any story they write. 4) Build a relationship. But how do you do that especially with a sharp crew such as the team at Re/code? You have to commit - plain and simple. There are no short cuts here. While you will not get a hit your first time reaching out, be persistent. If you keep your dialogue relevant, sharp and smart, eventually they will take that call and/or make time for that “meet and greet.” 5) It is not just about breaking news. Do you have a strategic concept or partnership idea? The editorial team at Re/code is a good place to start if, for example, you have an idea for a long-form piece and the ability to create a relevant sponsorship partnership around that theme or topic. The editors can also connect you to the right journalist when you cannot figure out who is the right person for that particular angle or story. Additional tips: Avoid sending outreach from 12:00pm to 1:00pm as that is when West / East coast are connecting. Story considered embargoed only if previously the journalist has given verbal/ written permission that they will embargo it. Re/code DOES accept bylined articles/submissions in the form of opinion pieces for the Voices section. Send all proposals to the editor responsible for Features and Curated