Bio

MSNBC, built on worldwide resources of NBC, defines news for the next generation with world class reporting and a full schedule of live news coverage, political analysis and award-winning documentary programming- 24 hours a day, seven days a week. MSNBC's companion, award-winning Web site, NBCNews.com, boasts the state-of-the art technology of Microsoft and the world-class reporting of NBC News. By developing programming simultaneously for cable and the Internet, MSNBC offers truly integrated television, interactive news and dynamic discussion of topical events. MSNBC launched in July 1996, and is a joint venture between NBC and the Microsoft Corporation.PR professionals are advised to send press releases to a member of the appropriate program's production team or to the MSNBC assignment desk to assure the information is processed promptly. MSNBC focuses on breaking news, news of the day and politics. Business stories should be directed to CNBC. Due to sheer volume, non-breaking news information is rarely taken over the phone. Pitches should be brief, but specific and include complete contact information. Lead times vary depending on the nature of the story. Breaking news can be processed instantly while features can take weeks to produce. MSNBC is available in approximately 70 million cable households. It is watched predominantly by adults interested in daily news. The network's tagline is "Lean Forward." In May 2006, NBC News made segments of MSNBC programming available for downloading on Apple's iTunes.