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Background and Format: Founded in 2001, formerly Culture24, following 24HourMuseum.org.uk, Museum Crush is the UK's Virtual National Museum. It includes content such as arts and museum news, exhibition reviews and in-depth online trails. The team states: "We believe the most beautiful, intriguing objects have one thing in common: they reside in museums and the new brand will celebrates museums, galleries, archives and heritage sites and the collections, stories and knowledge they share."  Audience and Readership: The website is aimed at "culturally curious readers" - aiming to be "mobile-first and fully integrated with key social media platforms" and "a highly visual experience with a curated, magazine feel".  Supplements and sections: Museum Crush carries museum and gallery exhibition and event listings together with venue information. The team will run a free Direct Data Entry system http://weareculture24.org.uk/network/ so organisations can enter listings for free. (Listings on Museum Crush will be searchable by date, time, region and subject and featured listings will be highlighted according to the quality of their imagery. Listings Coordinator Kate McNab can be reached at kate@culture24.org.uk for more information on how to help with listings content.) Other information: The team welcomes content such as: Long lead news previews relating to forthcoming exhibitions with good and plentiful imagery (at least a month prior to the exhibition opening) Material the team can turn into features about unusual collections and objects Access to behind-the-scenes stories exploring museum stores and collections Help in making top-tens and listicles that create subject connections across collections in different parts of the UK and beyond such as: http://www.culture24.org.uk/history-and-heritage/archaeology/art520745-the-top-ten-historical-forensic-facial-reconstructions Picture stories News stories about collection acquisitions and discoveries  Strong, shareable pictures of objects, collection items and interiors - images that hero the object or artwork rather than the person. Forthcoming exhibition images. Museum Crush pictures will be larger and the team will endeavour, where possible, to publish images at a size of at least 1,000 pixels wide - whilst adhering to all copyright constraints.  

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