Forbes was established in 1917 and written for C-level corporate executives, top managers, institutional and individual investors and affluent business professionals. Its mission is to give its readers a competitive edge by providing them with predictive and preemptive analysis of the corporate world and financial markets. Presents articles on industries, business trends, management issues, marketing, technology, investments and the people who hold power in American business.

New York Post is a tabloid-format newspaper aimed at the general public in the New York City area. The publication covers local and regional news, business, sports, entertainment, celebrities, fashion and travel.

Forbes Online is the digital platform of Forbes, a U.S. national business and financial media organization founded in 1917. Forbes serves executives, entrepreneurs, investors, and business professionals through daily coverage of business, finance, technology, leadership, investing, entrepreneurship, and public policy. The publication provides news, analysis, commentary, rankings, and features focused on trends shaping the global economy and business landscape.

CNBC offers in-depth and breaking news coverage, focusing on politics, business, and finance. Programming includes live ongoing coverage of daily stock market activity, breaking business news, and in-depth interviews with top business analysts and executives. The network also features an extensive array of talk-based entertainment programming featuring prominent celebrity guests and business leaders.PR professionals should be aware that CNBC typically covers only publicly-traded companies worth over 500 million dollars, the exception being a smaller company that is somehow directly related to a major national or international news story. Send press releases to the CNBC assignment desk or to the producer of the appropriate CNBC program. Due to the volume of information received, non-breaking news pitches are rarely taken over the phone. In May 2006, NBC News made segments of CNBC specials available for downloading on iTunes.

Established in 1974 and designed as a forum for personality journalism through the use of short articles on contemporary news events and people. Content focuses on celebrities in the arts, sciences, business, politics, television, entertainment and sports worlds. Editorial features appeal to the consumers interested in staying on top of the news events affecting daily life.