About
Bio
Established in 1967 and provides fresh perspectives on all aspects of marketing, including advertising, sales, promotion, direct and database marketing, business-to-business marketing, marketing research and customer relationship management. Also follows the regulatory and legislative developments that marketers need to know, delves into how technology affects the practice of marketing and covers global marketing trends and issues.
Bullet Points. A wrap-up of the latest marketing news. Also included is a summary of an AMA journal article and a member profile.
Cover Story. An in-depth look at a marketing issue, trend or news story chosen by our editors as the most compelling topic of the month.
Best in Class. A succinct “best practices” article of a company that has excellent marketing. Lessons other marketers can use are highlighted.
KnowledgeBase. A special section focusing on the topics listed on the editorial calendar and designed to expand marketers’ expertise. The first story incorporates the thought leadership of the AMA. The second story is a Q&A-style interview with a leading marketer in the cited area.
Core Concepts. A marketing 101-style article that introduces a basic marketing concept or technology. How I did it/How I do it. Q&As with leading marketers (SVP, CMO or senior executive) that discuss how they tackle key marketing challenges.
How I did it/How I do it. Q&As with leading marketers (SVP, CMO or senior executive) that discuss how they tackle key marketing challenges.
Email
email@cision.one
Website
site@cision.one
Social media
Location
United States of America
Frequency
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Circulation
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Sectors
Marketing, B2B (Business-to-Business)
Bio
Established in 1967 and provides fresh perspectives on all aspects of marketing, including advertising, sales, promotion, direct and database marketing, business-to-business marketing, marketing research and customer relationship management. Also follows the regulatory and legislative developments that marketers need to know, delves into how technology affects the practice of marketing and covers global marketing trends and issues. Bullet Points. A wrap-up of the latest marketing news. Also included is a summary of an AMA journal article and a member profile. Cover Story. An in-depth look at a marketing issue, trend or news story chosen by our editors as the most compelling topic of the month. Best in Class. A succinct “best practices” article of a company that has excellent marketing. Lessons other marketers can use are highlighted. KnowledgeBase. A special section focusing on the topics listed on the editorial calendar and designed to expand marketers’ expertise. The first story incorporates the thought leadership of the AMA. The second story is a Q&A-style interview with a leading marketer in the cited area. Core Concepts. A marketing 101-style article that introduces a basic marketing concept or technology. How I did it/How I do it. Q&As with leading marketers (SVP, CMO or senior executive) that discuss how they tackle key marketing challenges. How I did it/How I do it. Q&As with leading marketers (SVP, CMO or senior executive) that discuss how they tackle key marketing challenges.
Website
Social media
Location
Frequency
Circulation
Sectors
Marketing, B2B (Business-to-Business)
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