About
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The Journal of Marketing Analytics brings together applied research and practice papers in the field. A unique blend of applied academic research, combined with insights from commercial best practices makes the Journal of Marketing Analytics a perfect companion for academics and practitioners alike. Academics can stay in touch with the latest developments in this field. Marketing analytics professionals can read about the latest trends, and cutting edge academic research in this discipline.
The Journal of Marketing Analytics features applied research papers on topics like targeting, segmentation, data marketing, customer loyalty and lifecycle management, cross-selling, CRM, data quality management, multi-channel marketing and marketing strategy.
The Journal of Marketing Analytics aims to combine the rigour of carefully controlled scientific research methods with applicability of real-world case studies.
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United Kingdom
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Databases & Big Data, Marketing
Bio
The Journal of Marketing Analytics brings together applied research and practice papers in the field. A unique blend of applied academic research, combined with insights from commercial best practices makes the Journal of Marketing Analytics a perfect companion for academics and practitioners alike. Academics can stay in touch with the latest developments in this field. Marketing analytics professionals can read about the latest trends, and cutting edge academic research in this discipline. The Journal of Marketing Analytics features applied research papers on topics like targeting, segmentation, data marketing, customer loyalty and lifecycle management, cross-selling, CRM, data quality management, multi-channel marketing and marketing strategy. The Journal of Marketing Analytics aims to combine the rigour of carefully controlled scientific research methods with applicability of real-world case studies.
Website
Social media
Location
Frequency
Circulation
Sectors
Databases & Big Data, Marketing
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