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Provides complete coverage of management practices, applied research studies and critical reviews. Features information about the decision process in determining convention destinations, consumer behavior in destination marketing, antitrust issues in convention and exhibition management, dealing with general contractors and subcontactors, safety concerns, ethical concerns in marketing conventions, crisis management, customer satisfaction studies, forecasting demand, marketing planning, trends in market segmentation and crowd management.
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Social media
Location
United States of America
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Circulation
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Sectors
Meetings & Conventions, Tourism, Trade Shows & Conferences
Bio
Provides complete coverage of management practices, applied research studies and critical reviews. Features information about the decision process in determining convention destinations, consumer behavior in destination marketing, antitrust issues in convention and exhibition management, dealing with general contractors and subcontactors, safety concerns, ethical concerns in marketing conventions, crisis management, customer satisfaction studies, forecasting demand, marketing planning, trends in market segmentation and crowd management.
Website
Social media
Location
Frequency
Circulation
Sectors
Meetings & Conventions, Tourism, Trade Shows & Conferences
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