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Aimed at business marketing professionals in all industries and educators at all levels whose work is concerned with marketing either industrial products or business services. Content includes articles from leading researchers addressing topics of interest to both the business and academic communities. Each issue contains high-quality research that reflects the current state of theory and practice, a section of commentaries from the business world provided by leading business thinkers and a book review section which includes reviews of individual books and book review essays of pertinent and direct interest to academics and professionals in business-to-business marketing. Because of extensive lead times, the publication does not accept press releases.
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Bio
Aimed at business marketing professionals in all industries and educators at all levels whose work is concerned with marketing either industrial products or business services. Content includes articles from leading researchers addressing topics of interest to both the business and academic communities. Each issue contains high-quality research that reflects the current state of theory and practice, a section of commentaries from the business world provided by leading business thinkers and a book review section which includes reviews of individual books and book review essays of pertinent and direct interest to academics and professionals in business-to-business marketing. Because of extensive lead times, the publication does not accept press releases.
Website
Social media
Location
Frequency
Circulation
Sectors
B2B (Business-to-Business), Marketing
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