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Created as an applied journal for marketing health and human services. Devoted to supplying how-to marketing tools for specific delivery systems. Each volume demonstrates the applicability of marketing for specific health services. Health managers and providers will learn how to develop a thorough marketing approach and how marketing can improve awareness of opportunities, increase customer/patient satisfaction and improve the cost-effectiveness of programs. Also acts as a resource manual for service managers to market current and future services. Bridges the gap between theory and application for service providers and administrators by presenting select marketing methodologies. Topics featured include group practice marketing, mental health marketing, long-term care marketing, the marketing of ambulatory care, alternative care programs, social services, hospitals, HMOs, health insurance and health products.

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Website

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Location

United States of America

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Circulation

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Sectors

Doctors, Nurses & Health Providers, Health Insurance, Marketing


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