Bio

Birchbox is a commercial beauty blog that has offices in New York and London, and is therefore aimed at audiences in the UK and US. The company has been featured by InStyle, Marie Claire, Bloomberg and Time magazine. Each month consumers receive a selection of samples that Birchbox have tested. With the box buyers get a monthly magazine that is an extension of the blog and website. The blog is part of the Birchbox website, which is a way for consumers to discover new grooming, beauty and lifestyle products. Birchbox was founded by Hayley Barna and Katia Beachamp, who first met at Harvard Business School. They created Birchbox to help consumers cut through the clutter of the retail world to find products that really work for them. Birchbox was founded in September 2010 and acquired the UK's equivalent JolieBox in September 2012. Beth Squires is the Senior Editorial Manager for Birchbox UK and is the main point of contact for the blog. The majority of content on the Birchbox UK blog is provided by Beth, who has been the Senior Editorial Manager since January 2013. Categories on the blog include Get The Look, Obsession, Events, Video, Shop, Interview, How To, News, Feature and Roundup. Other main sources of content come from lists such as Top 10 or 10 Ways To. It also provides many tips about beauty subjects. On average the blog is updated two or three times a day. Naturally, the majority of the content is focused on beauty products; however there is some cross over into the entertainment, lifestyle and fashion categories. They often post interviews with people from within the beauty industry, including several beauty bloggers. PR opportunities mainly exist in the form of product reviews, beauty features, and beauty news and interview opportunities. The best way to contact the blog is through the telephone number or email by each contact provided. Alternatively they can also be reached across various social media platforms including Twitter.