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Background and Format: 5* is a television channel in the United Kingdom, the sister channel of Channel 5 and 5USA. The channel was launched as Five Life in October 2006, and was rebranded as Fiver in April 2008. Since March 2011 it has been know as 5* (pronounced 5 Star). The channel is available on digital television via 30 Freeview, 176 Sky, 31 TalkTalk TV and 151 Virgin Media. 5* broadcasts between 13:00 and 00:00, with programmes including Neighbours, Home and Away, Police Interceptors and World Craziest Police Pursuits. Owner: Viacom International Media Networks (Europe). Schedule: A full schedule can be viewed here Pre-recorded: All 5* content is pre-recorded. Target audience: 16-34 year olds Stats: We cannot issue audience figures due to contractual restraints. Please visit BARB at www.barb.co.uk Ad rates: Information on advertising can be viewed here Tips for PRs: Contact details for the 5* press team can be found here Other information: An alternative contact number is +44 (0)3457 050 505. Alerts: Gorkana Consumer Alert: Wednesday 7th June 2006 five is launching two new free-to-air channels across digital platforms this Autumn. The channels, five US and five life, will be launched on Freeview and five plans to make them available on satellite and cable. five US will bring UK viewers the very best of American television in genres such as established and new drama; comedy; films; sport and youth programming. five life will feature an extension of the channel’s hugely popular pre-school strand Milkshake! as well as drama; films; soaps; popular factual and lifestyle programming skewed towards a female audience. The programming teams have yet to be announced. five has launched a major recruitment drive to staff the new channels, which will be funded by a substantial additional investment from the broadcaster’s sole shareholder, European media group, RTL. Contact five on +44 (0)20 7550 5555. Five news is produced by Sky News and all press releases should be sent to News.plan@bskyb.com For all media information in the interim, contact: Paul Leather at five Press office on 0207 550 5541 or paul.leather@five.tv

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Location

United Kingdom

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