Background and Format: Mountain Biking UK is published by Immediate Media monthly and is aimed at mountain bike riders of all ages. Covers regular features, grime time, test and reviews, news, world and domestic racing coverage, lifestyle stunts, expeditions, equipment and bikes. For more information about advertising rates, the team can be reached here. Circulation: 26,641 (print) 2,351 (digital) (Source: ABC) Alerts: Gorkana Alert: Thursday 12 May 2011 Future plc, the special-interest media group has unveiled a new look for Mountain Biking UK. Following on from extensive reader research, the new look magazine is aimed at making it more accessible and relevant to a wider and changing audience demographic. The redesign issue is cover-mounted with a 116-page guide book of Mountain Biking UK’s pick of Britain’s 50 Best Trail Centres, and has a cleaner design, as well as clearer navigation throughout the magazine making the reader journey easier. The bike tests will be bigger, now testing more bikes, with more overall products reviewed and better quality images. There are also 3 new sections, an extra route feature and four pull-out maps which will be included in each issue. New sections include ‘Out Front’ which features the five things the Mountain Biking UK team think are most important each month. ‘The Pulse’ is a new front section that is packed with knowledge, inspiration, interviews and the most exciting action in mountain biking. The ‘Mountain Biking UK Manual’ is the final section of the magazine that gives readers all the tips, skills, techniques and maintenance walkthroughs as well as route advice they’ll need for a better ride experience. Enquiries can be sent to Editor Danny Walter who can be reached at danny.walter@futurenet.com

Discusses Recipes, Ingredients, Food, Cooking, and Baking from the perspective of a mother living in he Adirondack Mountains area. The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; and only contact them if/when they want to be contacted. You will also find that if a blogger is a journalist for another outlet(s), Cision tracks their contact preferences there as well.

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Mountain Democrat Online covers News

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